The Joy of Eating Better food drive took place between November 12 and December 30, 2015. Thanks to the generosity of their customers, IGA and Les Marchés Tradition stores collected donations of cash, non-perishable food products, and food drive bags totalling more than $860,000.
The food drive bags, prepared ahead of time and available in store for $10 were a great success once again, helping drive up the total value of donations.
These donations were then distributed to various organizations throughout Quebec and New Brunswick, like the Société de Saint-Vincent de Paul, Fondation Rock-Guertin, the Knights of Columbus, the Food Banks of Quebec, several Action bénévole centres, Optimist Clubs, Ami Soleil, etc.
Thank you to everyone who helped!