The Joy of Eating Better food drive took place between November 10 and December 31, 2016. Thanks to the generosity of their customers, IGA, Les Marchés Tradition, and Marché Bonichoix stores collected donations of cash, non-perishable food products, and food drive bags totalling $1,064,000.
The food drive bags, prepared ahead of time and available in store for $10, were a great success once again during the event.
These donations were then distributed to various organizations throughout Quebec and New Brunswick, like Société de Saint-Vincent de Paul, Fondation Rock-Guertin, the Knights of Columbus, the Food Banks of Quebec, several Action bénévole centres and Optimist Clubs, Secours Amitié, etc.
Thank you to everyone who helped!