The Joy of Eating Better food drive took place between November 9 and December 31, 2017. Thanks to the generosity of their customers, IGA, Les Marchés Tradition, Marché Bonichoix and IGA express stores collected donations of cash, non-perishable food products, and food drive bags totalling more than $1,234,000.
The food drive bags, prepared ahead of time and available in store for $10, were a great success once again during the event.
These donations were then distributed to various organizations throughout Quebec and New Brunswick, like Société de Saint-Vincent de Paul, Fondation Rock-Guertin, the Knights of Columbus, the Food Banks of Quebec, several Action bénévole centres and Optimist Clubs, AmiSoleil, etc.
Thank you to everyone who helped!