In May 2014, IGA presented a new movement, The Joy of Eating Better, which from that point on would guide everything they did. Within this context, the banner wished to be associated with and support organizations that shared their vision and values.

IGA stores have been the proud partners of Meals on Wheels Quebec since the winter of 2014. Meals on Wheels Quebec brings together numerous organizations from fifteen Quebec regions that provide meals and food to people with reduced autonomy, reduced mobility, people who are convalescing, or who have difficulty feeding themselves properly. Close to 2 million meals are prepared and delivered each year by volunteers in both urban and rural areas.


It all started in December, 2014 with the #XmasYuleLog project. With support from La Tablée des Chefs, IGA offered 12,000 servings of yule log to Quebec Meals on Wheels recipients throughout the province. Moreover, thanks to Quebec internet users who shared the online event video, IGA donated $5,000 to Meals on Wheels Quebec ($1 for each share).

A yule log for Christmas

Making a difference in our communities through food – that's part of The Joy of Eating Better!