Quebec City, February 22, 2018 – It’s in Quebec City, at Ste-Foy’s IGA QB Coop, that Fonds Éco IGA has chosen to launch celebrations for its 10th anniversary, and not just any old way! Fonds Éco IGA is using the occasion to unveil the very first electric converted refrigerated home delivery van in Canada. Home delivery of groceries in a zero-emission van will be made possible thanks to an innovative initiative led by Fonds Éco IGA.
“We’re proud of what Fonds Éco IGA has become and has accomplished in the past ten years. Actively contributing to sustainably protecting, conserving and enhancing the environment is vitally important. I would like to commend and thank the many IGA merchants who have committed to this cause,” highlights Carl Pichette, Sobeys Vice President Quebec Marketing.
A promising pilot project
The van was converted by EcoTuned, a young and fast-growing Quebec-based company powered by promising entrepreneurs very much like our IGA merchants. Come spring, this first van will take a tour through some of Quebec’s regions—Sherbrooke, Gatineau and Drummondville—and stop by various merchants so they can show it to their customers. Stores will also have a chance in coming months to win one of four refrigerated electric home delivery vans as part of Fonds Éco IGA’s 10th anniversary celebrations.
“Thanks to Fonds Éco IGA’s creation and funding, Quebec’s IGA merchants have been able to support over 2,000 environmental projects across Quebec and in New Brunswick; that’s incredible! IGA merchant donations to Fonds Éco IGA will hit ten million dollars this year, and their commitment to their communities continues. I tip my hat to them and wish us all another decade at the heart of Quebec’s environmental action,” says Pierre Lussier, Director of Jour de la Terre, which leads Fonds Éco IGA.