Montreal, January 26th, 2016 - Following the fourth Joy of Eating Better food drive that was held from November 12 until December 30, 2015, IGA and Les Marchés Tradition merchants are happy to be donating more than $860,000 in food and cash to some 200 charitable organizations across Quebec and New Brunswick. This record-breaking collection is the fruit of customers’ generosity at over 330 stores under both banners that teamed up for the first time in this impressive fund raising activity.
Benefits throughout the regions
IGA and Les Marchés Tradition grocers take their community involvement to heart. Their numerous activities held throughout the year culminated in the Joy of Eating Better food drive. This large-scale fundraiser provides support to local organizations at a time of year when the need for food assistance is so strongly felt. Joining the two banners together in this appeal to people’s generosity resulted in a 13% increase over last year's donations.
Quebec and New Brunswick merchants are very proud of these results and wish to offer their heartfelt thanks to their customers who gave so generously to make this edition of the food drive the great success that it was.
It's in the bag
Once again this year, IGA and Les Marchés Tradition customers were able to purchase $10 bags filled with seven products that were carefully selected by Sobeys Québec nutritionists. The simplicity and pertinence of the "pick it up, pay for it, drop it in" formula was popular with store customers, who purchased over 37,000 bags that were then donated to families in need.
The joy of sharing
Since May of 2014, all the actions of IGA and Les Marchés Tradition grocers have aligned with The Joy of Eating Better movement. Cooking differently and more often, discovering local and international flavours, eating healthier, and making responsible choices are the four pillars of this philosophy. The Joy of Eating Better food drive falls right in line with this positioning.
IGA is the largest group of independent grocers in Canada and its presence in Quebec dates to 1953. IGA retailers are constantly seeking new ways to serve their customers better. The IGA banner includes over 300 IGA, IGA extra, IGA express, and IGA mini stores. IGA is the only group of food retailers to offer consumers the opportunity to accumulate AIR MILES® reward miles. www.iga.net
About Les Marchés Tradition
Les Marchés Tradition banner was created by Sobeys Québec in 1998 and today numbers over 50 stores throughout Quebec and New Brunswick. Les Marchés Tradition are medium-surface neighbourhood food stores that offer the same services as large-surface food stores. They carry fresh products, baked goods, prepared foods, and exclusive products. And like all other Sobeys banners, they shine the spotlight on regional products. marchestradition.com
Laurie Fossat, Communications Advisor
514-324-1010, ext. 2158