>>

Just in time for fall: Deliciously comforting Soupesoup anytime with four varieties available exclusively at IGA!

Montreal, October 14, 2016 – To the delight of food lovers throughout Quebec, soups from soupesoup restaurants have been available exclusively at 280 IGA stores since early October.

As the chill of autumn takes hold and sweaters are pulled from the back of the dresser, these four varieties of soup bring the warm atmosphere of soupesoup restaurants straight to your home or office.

Four times the pleasure

  • Free of gluten, preservatives, artificial colours and flavours
  • There’s something to please everyone:
  • 1. Beet & citrus soup, served hot or cold depending on the season
  • 2. Squash and apple soup with maple syrup
  • 3. Cauliflower & cheddar soup with a hint of broccoli flowers
  • 4. Sweet potato & red curry soup with coconut milk
  • One vegetarian and three vegan options
  • Available for $6.79/625 mL

Soupesoup in a nutshell:

  • Company founded in 2001
  • Seven Montreal locations
  • Over 100 employees
  • Quebec pioneer in the art of preparing homemade dishes with top quality, local ingredients
  • Traditionally-prepared soups, sandwiches, salads, and desserts 
  • Locally sourced ingredients
  • Recipes adapted to the wants and needs of everyone: gluten free, organic, paleo diet, dairy free, vegetarian, vegan
  • Increased company growth with the arrival of their soups in store

IGA doesn’t mess around

With the goal of always providing Quebecers with added-value offers of exclusive products and promoting local entrepreneurs, IGA is proud to work with soupesoup. This partnership was a natural fit for the banner and The Joy of Eating Better movement that aims to help Quebecers make responsible choices, eat a healthy diet, and discover new flavours.

About IGA
IGA is the largest group of independent grocers in Canada and its presence in Quebec dates to 1953. In May 2014, IGA grocers launched The Joy of Eating Better initiative that aims to help Quebecers cook differently and more often, discover local and international flavours, eat healthier, and make responsible choices. The IGA banner includes close to 300 IGA, IGA extra, IGA express, and IGA mini stores. IGA is the only grocery store in Quebec to offer consumers the opportunity to accumulate AIR MILES® reward miles.

Find us on Facebook
Follow us on Twitter
Get inspired at Pinterest
Visit www.iga.net

For information, contact:
Marie-Noëlle Cano
Director of Communications
marie-noelle.cano@sobeys.com
514-324-1010, ext. 5200