Over the last six weeks, gift cards worth close to $400,000 have been awarded. We warmly congratulate Mrs. Sénécal-McMahon and all the other weekly winners! "For us, the IGA Great Food Giveaway Contest was the ideal occasion to offer a real helping hand to more than fifty families," claims Guy Terroux, vice president of marketing at Sobeys Québec. "This initiative is directly related to our Joy of Eating Better movement, and it will allow the winners to cook differently and more often, discover local and international flavours, eat healthier, and make responsible choices, without having to compromise on enjoyment."
IGA is the largest group of independent grocers in Canada and its presence in Quebec dates to 1953. In May 2014, IGA grocers launched The Joy of Eating Better initiative that aims to help Quebecers cook differently and more often, discover local and international flavours, eat healthier, and make responsible choices. In April 2016, they decided to make this movement even more accessible to everyone, all the time, thanks to a permanent price drop on thousands of grocery products. The IGA banner includes over 300 IGA, IGA extra, IGA express, and IGA mini stores. IGA is the only group of food retailers to offer consumers the opportunity to accumulate AIR MILES® reward miles.
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Bottom legend: Joëlle Dickey, Martin Guilbault, Jac Mc Mahon, Estelle Sénécal-Mc Mahon, Sylvain Guilbault et Marie-Noëlle Cano
For further information, please contact:
Communications Advisor, Sobeys Québec
Tel. 514-324-1010, ext. 2158 | email@example.com