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New official partnership with Quebec City's Rouge et Or

Quebec City, September 6, 2016 – IGA grocers in the Greater Quebec City region are proud partners of Laval University's Rouge et Or football team. The two-year partnership was announced at a press conference held in Quebec City on August 30th. Independent grocers from more than thirty supermarkets are honoured that IGA is the exclusive grocery banner of the Rouge et Or.

In fact, the owners of IGA and IGA extra stores in the Greater Quebec City region have teamed up to provide financial support to Laval University's Rouge et Or football team. Their contribution will also provide scholarships to student athletes in the football program along with financial aid to several elite-level student athletes on Laval University's Rouge et Or sport teams.

To celebrate this new partnership, IGA grocers of the Quebec City region have decided to hold a contest called IGA et le Rouge et Or, le Match Parfait with over $12,000 in prizes to be won, along with a chance to take part in the IGA lucky half-time throw.

IGA grocers of the Greater Quebec City region are therefore happy to make a long-term commitment to their community by supporting the Rouge et Or football team at Laval University, a renowned organization with a reputation for excellence and passion, and an organization that shares their values.

About IGA
IGA is the largest group of independent grocers in Canada and its presence in Quebec dates to 1953. In May 2014, IGA grocers launched The Joy of Eating Better initiative that aims to help Quebecers cook differently and more often, discover local and international flavours, eat healthier, and make responsible choices. In April 2016, they decided to make this movement even more accessible to everyone, all the time, thanks to a permanent price drop on thousands of grocery products. The IGA banner includes over 300 IGA, IGA extra, IGA express, and IGA mini stores. IGA is the only group of food retailers to offer consumers the opportunity to accumulate AIR MILES® reward miles.

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For further information, please contact:
Sobeys Québec
communications@sobeys.com
514-324-1010