Starting today: IGA CO-OP and Les Marchés Tradition CO-OP supermarkets welcome 11 new food stores into their ranks

Moncton, November 19, 2015 – Today for the first time, residents of New Brunswick will be receiving an IGA CO-OP or Les Marchés Tradition CO-OP flyer in their mailbox. In addition to having access to an improved offering of quality products at competitive prices, consumers will continue to find local products from producers in their region on store shelves along with region-specific offerings.

This past June, members of the Fédération acadienne des coopératives de consommation (FACC) signed a supplier agreement with IGA/Sobeys Québec. Following the conversion of two stores into Omni stores last June, IGA/Sobeys Québec is now proud to be welcoming eleven New Brunswick IGA CO-OP and Les Marchés Tradition CO-OP stores into its network. With all banners combined (IGA, Les Marchés Tradition, Marché Bonichoix, Omni, and several convenience stores) there are twenty active stores in the province. The supplier agreement provides long-term supply security while maintaining jobs and the current co-operative model.

Encouraging the co-operative model

IGA/Sobeys Québec values and adds value to the CO-OP stores co-operative model, so much so that they are the trusted suppliers for 70% of Quebec co-operatives. The company wishes to preserve the New-Brunswick way of doing things by maintaining the characteristic identity of stores in the region and by encouraging local sourcing.

This project is a perfect fit with The Joy of Eating Better movement, launched in May 2014. The objective of the movement, which guides everything the company's employees, customers, and partners do, is to support making responsible choices (including buying local), eating a healthy diet, discovering new flavours, and cooking more, while never compromising on enjoyment.

List of IGA, Les Marchés Tradition, and Marché Bonichoix stores in New Brunswick

IGA/IGA extra
La Coopérative de Buctouche Limitée 191 Boulevard Irving Bouctouche
Coopérative de Consommation de Dieppe Ltée 615 Boulevard Dieppe Dieppe
La Coopérative de Shediac Limitée 335 Rue Main Shediac
La Coopérative Régional de la Baie Ltée 3430 Rue Principale, C.P. 3329 Tracadie-Sheila
La Coopérative de Caraquet Ltée 10 Boulevard St-Pierre Est Caraquet
Supermarché Donat Thériault Ltée 580, Victoria Edmundston
Les Marchés Tradition
La Coopérative de Rogersville Limitée 28 Rue Boucher Rogersville
La Coopérative de St. Louis Limitée 10547 Rue Principal Saint-Louis-de-Kent
La Coopérative Cartier Ltée / Cartier Co-op Ltd. 25 Boulevard Cartier, Unité 105 Richibucto
La Coopérative de Baie Ste. Anne Limitée 5575, Route 117, C.P. 540 Baie-Sainte-Anne
La Société Coopérative de Paquetville Limitée 1301 Rue des Fondateurs Paquetville
La Coopérative Régional de la Baie Ltée 4172, Route 11, C.P. 1010 Tabusintac
La Société Coopérative de Lamèque Limitée 68 Rue Principal, C.P. 2066 Lamèque
Marché Bonichoix
J.M. & C. Dugas Ltée 4, Rue St-Camille, C.P. 68 Kedgwick
Marché D. Poitras inc. 746 Rue Principale Saint-Léonard

About Sobeys Québec

Sobeys Québec is a subsidiary of Sobeys Inc., wholly owned by Empire Company Limited. Headquartered in Montréal-Nord and with an office in Moncton, N.B., Sobeys Québec operates several banners, including IGA, Les Marchés Tradition, Marché Bonichoix, Rachelle-Béry health food stores, and various convenience stores. Sobeys Québec's goal is to be an unrivalled creator of experiences that inspire consumers to eat better. It therefore chooses top-tier partners and constantly innovates to offer consumers better choices.

About IGA
IGA is the largest group of independent grocers in Canada and its presence in Quebec dates to 1953. IGA retailers are constantly seeking new ways to serve their customers better. The IGA banner includes over 300 IGA, IGA extra, IGA express, and IGA mini stores. Moreover, IGA is the only group of food retailers to offer consumers the opportunity to accumulate AIR MILES® reward miles. IGA.net

About Les Marchés Tradition
Les Marchés Tradition banner was created by Sobeys Québec in 1998, and today numbers close to 50 stores throughout Quebec and New Brunswick. Les Marchés Tradition are medium-surface neighbourhood food stores that offer the same services as large-surface food stores. They carry fresh products, baked goods, prepared foods, and exclusive products. And like all other Sobeys banners, they shine the spotlight on regional products. marchestradition.com

For information:
Laurie Fossat
Communications Advisor, Sobeys Québec
Tel.: 514-324-1010, ext. 2158