6e édition de la Guignolée dans les 429 magasins du Québec et du Nouveau-Brunswick

429 stores in Quebec and New Brunswick launch the 6th edition of the Joy of Eating Better Food Drive

Montreal, November 9, 2017 – Today marks the kickoff of the sixth annual Joy of Eating Better Food Drive that will run until December 31, 2017 at 292 IGA supermarkets, 65 Les Marchés Tradition stores, 72 Marché Bonichoix stores and 17 IGA extra stores. Over $1,064,000 in food and cash donations were raised last year thanks to customer generosity.

Helping their communities through their customers

Retailers invest in their communities throughout the year, supporting causes that are meaningful to them. And each one will be involved in the food drive at the local level, collecting non-perishable food items and cash donations to support non-profit organizations in their regions. They provide support for all holiday season initiatives, during a period when the need is so strongly felt.

Pick it up, pay for it, drop it in!

The idea is simple – pick up a food bag, pay for it, drop it in. Customers only need pick up a bag from the shelf, pay for it at the checkout, and drop it in the food drive box on their way out. There are two different types of $10 bags, both containing Compliments products selected by Sobeys Quebec nutritionists based on recommendations from the Food Banks of Quebec and The Joy of Eating Better movement.

Sharing the joy…

The Joy of Eating Better movement is based on four pillars: making responsible choices, eating healthier, discovering new local and international flavours, and cooking differently and more often, while never compromising on enjoyment. During the holiday season, this movement means sharing and providing food assistance to numerous families in need.

IGA, Les Marchés Tradition, Marché Bonichoix and IGA express banners in Quebec and New Brunswick sincerely hope they can go even further this year and are encouraging customers to help make this food drive a success, starting today and continuing until December 31. 

About IGA 

IGA is the largest group of independent grocers in Canada, with roots in Quebec dating back to 1953. All our IGA grocers are constantly seeking new ways to better serve their clientele. The IGA banner includes over 300 IGA, IGA extra, and IGA express stores. IGA is the only group of food retailers in Quebec to offer customers the opportunity to collect AIR MILES® reward miles. www.iga.net

About Les Marchés Tradition

The Marchés Tradition banner was created by Sobeys Québec in 1998 and today numbers nearly 65 stores throughout Quebec and New Brunswick. Les Marchés Tradition are medium-surface neighbourhood food stores that offer the same services as large-surface food stores. They carry fresh products, baked goods, prepared foods and exclusive products. And like all other Sobeys banners, they shine the spotlight on regional products. www.marchestradition.com

About Marché Bonichoix

Neighbourhood markets under the Marché Bonichoix banner are renowned for their welcoming atmosphere, personalized service, and competitive prices. Customers can do all their grocery shopping there, including fresh produce and butcher-cut meats.

About IGA express

Unique in its kind in Quebec, IGA express is THE top food destination for people on the go, whether on foot, in the car, or on a bike. Consumers who want to eat healthy when they’re in a rush can find everything they need to meet their nutritional requirements in this cross between a grocery store, convenience store, and fast food counter.

Anne-Hélène Lavoie, Senior Communications Advisor
Sobeys Québec
514 324-1010, ext. 2158