IGA grocers launch their biggest contest ever  A grand prize of one million dollars to be won in November

IGA grocers launch their biggest contest ever A grand prize of one million dollars to be won in November

Montreal, September 5, 2017 – Sobeys and IGA grocers from Quebec and New Brunswick joined forces to build a contest that will turn one lucky customer into a millionaire. This is the most generous grand prize ever to be won from the retailer.  

IGA grocers—united to say thank you

Having the largest network of independent grocers in Quebec means we can combine our efforts to thank our customers for their loyalty in grand style!” says Carl Pichette, Vice President Marketing. “This contest would not have been possible without the enthusiasm and involvement of our grocers, proving once again that they are the driving force behind our banner.”

Starting September 7 in a grocery store near you!

From September 7 to November 1, 2017, customers who buy one of 1,300 specially marked Compliments products in store or online at IGA.net will be automatically entered in the contest for a chance to win a Finalist Prize!

Over $1.5 million in prizes to be won

During the eight-week contest, the equivalent of one finalist per day per participating store will win a $25 IGA gift card. In all, over 16,000 winners in Quebec and New Brunswick will share over $408,000 in gift cards. The 292 grand finalists will receive a $500 IGA gift card, in addition to becoming eligible for the grand prize draw of one million dollars.  

The one million dollar grand prize will be drawn in November 2017.

About IGA 

IGA is the largest group of independent grocers in Canada, with roots in Quebec dating back to 1953. All 292 IGA grocers are constantly seeking new ways to better serve their clientele. The IGA banner includes IGA, IGA extra and IGA express stores. IGA is the only group of food retailers in Quebec to offer customers the opportunity to collect AIR MILES® reward miles. 

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Source: IGA
Interviews and information:
Marie-Pier Côté