Over $1 million in donations collected at the Joy of Eating Better Food Drive

Montreal, January 25, 2017 – The fifth annual Joy of Eating Better Christmas Drive ended in December on a very positive note. IGA, Les Marchés Tradition, and Marché Bonichoix retailers, with the help of their generous customers, are pleased to donate over $1,064,000 in cash and food. The donation—the largest in five years—is the result of the tireless efforts of everyone involved.

Merchants involved in their communities

IGA, Les Marchés Tradition, and Marché Bonichoix retailers believe community involvement is vitally important. For a number of years, they have been forging ties with non profit organizations in their regions. The Joy of Eating Better food drive is a prime example. Retailers in Quebec and New Brunswick are particularly proud of this successful campaign and would like to thank everyone who generously helped out this year to make the drive a success in their region. 

New this year 

The drive did something new this year. People could choose from two types of $10 bags containing of Compliments products selected by Sobeys Québec nutritionists based on suggestions from Food Banks of Quebec and the Joy of Eating Better movement. The plan was simple: collect, pay, give. It was an easy way for customers to take part in the drive, and around 57,000 bags were purchased and donated to over 250 organizations in Québec and New Brunswick.

The joy of sharing

The Joy of Eating Better movement is based on four pillars: making responsible choices, eating healthier, discovering new local and international flavours, and cooking differently and more often, while never compromising on enjoyment. During the holiday season, this movement means sharing and providing food assistance to numerous families in need.

About IGA
IGA is the largest group of independent grocers in Canada and its presence in Quebec dates to 1953. IGA retailers are constantly seeking new ways to serve their customers better. The IGA banner includes more than 300 IGA, IGA extra, IGA express, and IGA mini stores. IGA is the only group of food retailers to offer consumers the opportunity to accumulate AIR MILES® reward miles. www.iga.net

About Les Marchés Tradition
Les Marchés Tradition banner was created by Sobeys Québec in 1998 and today numbers over 50 stores throughout Quebec and New Brunswick. Les Marchés Tradition are medium-surface neighbourhood food stores that offer the same services as large-surface food stores. They carry fresh products, baked goods, prepared foods, and exclusive products. And like all other Sobeys banners, they shine the spotlight on regional products. www.marchestradition.com

About Marché Bonichoix
Neighbourhood markets under the Marché Bonichoix banner are renowned for their welcoming atmosphere, personalized service, and competitive prices. Customers can do all their grocery shopping there, including fresh produce and butcher-cut meats.

Source :
Anne-Hélène Lavoie, Senior Communications Advisor
Sobeys Québec
514 324-1010, ext. 2158