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Flavour profiles

Find your beer with our flavour profiles
IGA has made it easy with flavour profiles created by renowned Québec beer expert Philippe Wouters.

Become a beer connoisseur and tap into something new

What colour beer do you usually go for? Blonde, red, brown? What taste do you prefer—sweet, smooth, bitter, or acidic?

Philippe Wouters expert bières et gastronomie

IGA has made it easy with flavour profiles created by renowned Québec beer expert Philippe Wouters.

Match colours with sensations

Beer tasting is also about experiencing different sensations. Colour may give you clues as to a beer’s flavour and aroma, but analyzing what you feel when you drink it helps you define its character.

Each beer is identified in store with its flavour profile. Look for yours!

Your color + Your sensation = Your flavor profile

Choose a color

White

May have light bready or grainy notes.

Blonde

May have light bready or grainy notes.

Amber

May have light to strong caramelly and toasty notes.

Red

May have light to strong caramelly and toasty notes.

Brown

May have notes of chocolate, roasted grain, sugar, vor molasses.

Black

May have roasted, coffee, or wheat notes.

Fruity

May impart fruity notes.

Choose a sensation

Smooth

Smooth

Little to no bitterness.

Bitter

Bitter

Mild to medium bitterness.

Sharp

Sharp

More pronounced bitterness.

Acidic

Acidic

Light, refreshing acidity.

Tart

Tart

More striking acidity.

Full-bodied

Full-bodied

A balanced beer with no bitterness.

Sweet

Sweet

A syrupy sensation with no bitterness.

Spicy

Spicy

A piquant beer, usually from black or hot pepper.

Smoky

Smoky

Distinct smoky flavours.

Beers and food pairings

Our handy flavour profiles make beer and food pairings a snap.

Salty and Spicy diches

Amber beers with bitter overtones and blonde beers with acidic notes go well with salty and spicy dishes.

Sweet dishes and stews

Full-bodied or sweet brown beers bring out the best in sweet dishes and stews.


Grilled meats.

Smoky brown and black beers are a perfect complement to grilled meats.